The living labs provide a way to investigate how our mobile application Tripzoom and more generally social applications constructed around Web 2.0 may help to address urban mobility challenges and to verify what kind of positive incentives affect the behaviour of users. Moreover the living labs are a test under what conditions users are willing to participate in social experiences such as SUNSET.
Not only are the living labs a means to introduce and evaluate our concepts, but they are also an objective of the project in them selves because the living labs do not stop when the project ends. We aim at introducing a continuously growing and developing initiative in the cities involved. The end of the project is just the start of the living lab as a community of citizens, companies and municipalities realising their objectives.
The key objectives for the SUNSET living labs are:
- To optimize urban mobility patterns through the use of personalised and social-aware, mobile ICT services providing the right incentives at the right time via personal mobile devices;
- To measure mobility behaviour (time, location, means of transport) based on personal sensor networks and derive mobility patterns (per day, weekday, weather-dependent, …) automatically as well as through subjective impression of the users;
- To be able to monitor progress on goals on the level of the individual, groups, places and means of transport, and observe the impact of incentives in real-time, via a clear evaluation methodology with respect to safety, environmental impact and multimodal transport;
- To investigate and evaluate which incentives are most effective for specific target groups in certain (mobility) conditions, and how these incentives can be offered by a variety of stakeholders, providing them with relevant mobility information, e.g., mobility statistics for shop locations.
Using a phased approach, the SUNSET project creates the following living labs:
The ENSCHEDE Living Lab is an implementation of the entire concept. With more than 155,000 residents, Enschede is the twelfth largest city in the Netherlands. With its central position in the green and urban Euregion, Enschede fulfils a central function for 600,000 people in terms of living, working and shopping. Located close to the German border, Enschede is home to no fewer than 150 different nationalities and as such it is internationally oriented. This makes the city suited form traffic studies. The city also offers all kinds of educational and research institutions, a wide variety of innovative and creative entrepreneurs. This makes the city suited for community building and 3rd party service development. The City of Enschede is a project partner.
The LEEDS and GÖTEBORG Living Labs benchmark the results. They are interested in the project results and see clear benefits in connecting ongoing initiatives with the SUNSET project. Also the “Gothenburg Region” sees the project as a possibility to getting closer to the “intelligent city”. The head of the Göteborg region has signed a LOI for these purposes. Also the city of Leeds has committed to offering access to the traffic management data that is collected in their city, to compare and benchmark the SUNSET services.
The project wants to learn from, disseminates results to, or exchanges services with other Living Labs wherever possible. SUNSET already contacted or raised interest from the Lyon region, and the cities of London, Leeds, Munich, and Amsterdam. Primarily, the project uses EUROCITIES as the community to exchange results with other cities